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53rd Annual PRSA-LA PRism Awards

The Los Angeles Chapter of PRSA annually recognizes outstanding programs and materials created by public relations professionals who work in the Greater Los Angeles area or have completed assignments for LA-based clients.  The PRism Awards are open for entry submission by both members and non-members; winning entries are announced in November at Annual PRism Awards Show.

Jump to a Section:

Who Can Enter | How to Enter | Entry Fees & Deadline | Award Categories

Judging | Best of Show Award | President’s Award

Enter Now

 

Who Can Enter

The PRism Awards are open to all public relations practitioners who work in the Greater Los Angeles County area, Ventura County and Santa Barbara County, or who have completed work for clients based in those areas. Work must have been completed between July 1, 2016 and June 30, 2017.

 

How to Enter

All entries must be submitted using the Online PRism Award Entry System. Only entries submitted through this system will be accepted. No hard copy award entries will be accepted. Additional information about the entry preparation process can be found in the Frequently Asked Questions.

Entrants may submit an unlimited number of entries. Entries may be submitted in multiple categories as appropriate; each additional category must be entered separately and include a separate entry fee.

Entries become the property of PRSA-LA and will not be returned. Entries are not confidential. PRSA-LA reserves the right to use entries or a reproduction of entries in part or in full at the PRism Awards Show, to promote future PRism Awards and/or to provide a resource of successful programs for educational purposes.

PRSA-LA recommends that you secure approval from your client and/or employer prior to submitting an entry. PRSA-LA accepts all award entries assuming permission has been granted. Refunds will not be given and entries will not be disqualified if there is a complaint that an entry was submitted without authorization. Disputes involving clients, employers and submitters must be addressed by the parties. PRSA-LA will not mediate.

 

Entry Fees and Deadline

PRSA members save big by entering early. At current rates, PRSA members can submit two early entries for the price of one regular non-member entry.

Final Entry Deadline: Monday, July 24 at 11:59 pm, Pacific Time

  • PRSA Members: $140
  • Non-Members: $180

Late Entries: We understand that sometimes you need a little more time! We will extend a 14-day courtesy window past the final deadline until Monday, August 7 at 11:59 pm, Pacific Time, and then that's it. Really. No more extensions after that!

  • PRSA Members: $160
  • Non-Members: $200

 

Judging

Entries will be judged by experienced public relations executives from the PRSA Georgia Chapter. The PRism Awards are very competitive; some categories may not receive awards if the judges determine the entries do not merit recognition. Judges’ decisions are final.

Entries will be scored on the following crieteria:

  • Research: use of research (10%)
  • Planning: program outline, audience and budget (10%)
  • Execution: implementation, quality of work, creativity and budget allocation (50%)
  • Results: overall success of the program; quantifiable results will earn higher scores (30%)

 

Best of Show Award

From the winning entries, the judges will select an award for the coveted Best of Show Award to recognize the single entry deserving of such recognition.

 

President’s Award

The organization winning the most PRism Awards across all categories will be honored with the President’s Award. In the case of a tie, the total number of Awards of Excellence received by the organization will also be counted to determine the President’s Award winner.

 

Call for Entries Questions

Please see our Frequently Asked Questions (FAQ). If you are unable to find the answer you need there, please contact Vicky Lelash, Call for Entries Chair, at vicky@prsala.org.

 

Entry Categories

PRism Awards entry categories were revised in 2016 to provide greater conformity to the Bronze and Silver Anvil Award categories maintained by PRSA National, with some modifications reflecting the uniqueness of the Greater Los Angeles market.

 

Strategic Campaigns & Programs

Community Relations

Campaigns or programs that seek to secure engagement, support, cooperation or improved relations with an organization’s community or neighbors.

  1. Associations/Nonprofits/Education
  2. Corporate/Business
  3. Government

 

Crisis Communications

Campaigns or programs implemented to manage an incident that threatened an organization’s reputation, operations or existence.

  1. Associations/Nonprofits/Education
  2. Corporate/Business
  3. Government

 

Diversity Communications

Campaigns or programs, of any kind, strategically targeted to or on behalf of a diverse community or cultural group.

  1. Associations/Nonprofits/Education
  2. Corporate/Business
  3. Government

 

Events & Observances

One-time program of limited duration designed to generate awareness with key audiences. Includes product launches, openings, celebrations, premieres, anniversaries, kick-offs or other special observances.

  1. Associations/Nonprofits/Education
  2. Corporate/Business - Business-to-Business
  3. Corporate/Business - Consumer Products
  4. Corporate/Business - Consumer Services
  5. Corporate/Business - Industry: Healthcare
  6. Corporate/Business - Industry: Entertainment
  7. Corporate/Business - Industry: Sports
  8. Corporate/Business - Sustainability/Environmental
  9. Corporate/Business - Industry: Technology
  10. Corporate/Business - Industry: Travel, Tourism, Hospitality
  11. Government

 

Global Communications

Includes any type of program such as reputation/brand management, marketing or events and observances that demonstrates effective global communications implemented in more than one country.

 

Integrated Communications

Includes any program that demonstrates leadership of public relations strategies and tactics -- including digital media -- in a creative and effective integrated campaign, along with other marketing or communications disciplines. The program must demonstrate the clear leadership of public relations, along with its integration with other disciplines.

  1. Associations/Nonprofits/Education
  2. Corporate/Business - Business-to-Business
  3. Corporate/Business - Consumer Products
  4. Corporate/Business - Consumer Services
  5. Corporate/Business - Industry: Healthcare
  6. Corporate/Business - Industry: Entertainment
  7. Corporate/Business - Industry: Sports
  8. Corporate/Business - Sustainability/Environmental
  9. Corporate/Business - Industry: Technology
  10. Corporate/Business - Industry: Travel, Tourism, Hospitality
  11. Government

 

Internal Communications / Employee Relations

Campaigns or programs developed to improve and facilitate communications within an organization in order to further the organization’s goals.

 

Investor Relations

Includes programs directed to shareholders, other investors and the investment community.

 

Issues Management

Campaigns or programs aimed at early detection of and response to emerging trends or changes in the socio-political environment. Summary must help judges understand the issue from the standpoint of a stakeholder or member of an influential public.

  1. Associations/Nonprofits/Education
  2. Corporate/Business
  3. Government

 

Marketing

Campaigns or programs designed to publicize and promote new products or services, or existing products or services in the following areas:

  1. Associations/Nonprofits/Education
  2. Corporate/Business - Business-to-Business
  3. Corporate/Business - Consumer Products
  4. Corporate/Business - Consumer Services
  5. Corporate/Business - Industry: Healthcare
  6. Corporate/Business - Industry: Entertainment
  7. Corporate/Business - Industry: Sports
  8. Corporate/Business - Sustainability/Environmental
  9. Corporate/Business - Industry: Technology
  10. Corporate/Business - Industry: Travel, Tourism, Hospitality
  11. Government

 

Pro Bono Program

Public relations program or campaign developed and executed at no charge on behalf of a cause or charity organization. May include one-time special events.


Public Affairs

Includes programs designed specifically to influence public policy and/or affect legislation, regulations, political activities or candidacies — at the local, state or federal government levels — so that the entity funding the program benefits.

  1. Associations/Nonprofits/Education
  2. Corporate/Business
  3. Government

 

Public Service

Campaigns or programs designed to educate the public about an issue affecting the community, including cause marketing campaigns or programs that link organizations with a special cause to advance public understanding of a social or environmental issue or concern.

  1. Associations/Nonprofits/Education
  2. Corporate/Business
  3. Government

 

Reputation/Brand Management

Programs designed to enhance, promote or improve the reputation of an organization with its publics or key elements of its publics, either proactively or in response to an issue, event or market occurrence. Programs can be ongoing or a one-time project.

  1. Associations/Nonprofits/Education
  2. Corporate/Business
  3. Government

 

Tactical Programs

Advertorials

Paid advertising written as editorial matter to gain support for a product, issue, program or organization. Upload text of editorial matter and documentation of publication. Advertorial content must be written entirely or substantively by entrant, and not merely pitched.

 

Annual Reports

Publications that report on an organization’s annual performance. Upload a sample of one copy of the publication.

  1. Associations/Nonprofits/Education
  2. Corporate/Business
  3. Government

 

Blogger Outreach

A proactive outreach to the blogger community on behalf of a product, service or organization. Summary should include rationale for blogger outreach strategy, statistics or other means of quantifiable measurement to support stated objectives, as well as a copy of (a) the outgoing messages and (b) the resulting blog entries either as uploads and/or the actual site URLs.

 

Blogs

Web-based journals, or blogs, that communicate an official corporate, public service or industry position. Summary should include rationale for blogging strategy, target audiences and statistics, or other means of quantifiable measurement to support stated objectives. Screen downloads of the blog being entered, as well as the actual site URL, must also be submitted.

 

Brochures

Pamphlets, booklets or other small publications designed to inform a target audience about an organization, product, service or issue. Upload a sample of one copy of the publication.

  1. Digital
  2. Print

 

Creative Tactics

Innovative, unconventional, creative tactics or approaches used as part of a public relations program. Submit documentation of how the tactic specifically contributed to the measurable results of the campaign.

  1. Photography
  2. Graphic Illustration
  3. Logo/Identity Design
  4. Teaser or Other Collateral
  5. Presentation Deck

 

Direct Mail & Direct Response

Communications designed to solicit a specific, immediate response by the target audience. This can be a single communication or a series. Quantifiable, specific actions by the target audience recipients resulting solely from the sponsor’s communication should be detailed in the summary. Upload a sample of one copy of the publication.

 

Editorials & Op-Ed Columns

Opinion articles written as editorials, guest columns or letters to the editor. Submit text of article and documentation of publication. Summary should outline measurable objectives, audience, results and budget. Editorial content must be written entirely or substantively by entrant, and not merely pitched.

 

Feature Stories

Feature articles that have been written by a practitioner, and submitted and published through his/her efforts. Submit text of feature article, as well as documentation of publication and placement. Summary should include target audience, measurable objectives and any documented results. Feature content must be written entirely or substantively by entrant, and not merely pitched.

 

Magazines

Publications designed to provide in-depth information about an organization or topic on a regular basis. Magazines typically differentiate from newsletters by the number of pages and length of articles. Upload samples of three consecutive issues along with summary.

  1. Internal Audiences
  2. External Audiences

 

Media Relations

Tactics, programs and events driven entirely by media relations. Submit press releases, media advisories, pitch letters, requests for coverage, etc., along with the one-page summary that includes measurable objectives and results, such as evidence of the resulting media coverage. Upload or provide YouTube/Vimeo links to any television or radio coverage.

  1. Associations/Nonprofits/Education
  2. Corporate/Business - Business-to-Business
  3. Corporate/Business - Business-to-Consumer
  4. Government

 

Newsletters

Publications designed, written and published periodically to provide timely information to target audiences while supporting an organization’s overall communications objectives. Submit at least three representative issues, along with summary.

  1. Digital
  2. Print

 

Press Conferences

One-time events held specifically to announce news to target media about a product, service, issue or organization. A series of events or a multiday effort does not belong in this category. Summary should address logistics, execution and quantifiable measures that demonstrate how the press conference achieved its stated objectives.

 

Press Kits

News releases, photographs and other background information compiled for an organization, product or issue. Submit photographic and/or video representation of the press kit or media kit along with summary.

 

Public Service Announcements (PSAs)

Productions of one minute or less distributed as unpaid public service announcements. Single productions or a series addressing the same issue. Video, audio and print PSAs may be uploaded. For print PSAs, single ads or a series of ads addressing the same issue may be submitted but copies of the actual print PSA must be included in the entry. Summary should include documentation of results.

 

Publications

Single-issue publications designed for a special purpose. Books and other publications not eligible for consideration in other categories should be entered here. Upload a sample of one copy of the publication along with summary.

 

Research & Evaluation

Research that provides a meaningful contribution or input to a public relations program, or an evaluation documenting the value or benefit of a public relations program or tactic. Sample of the methodology and findings of any research should be uploaded, along with summary.

 

Satellite Media Tours

Live broadcasts offered to and aired by television stations to inform target audiences about an event, product, service or organization. Entries may consist of one or two uploads of the representative placements. Summary should include statistics or other means of quantified measurement to support stated objectives.

 

Smartphone / Tablet Applications

Use of smartphone and/or tablet applications as part of a public relations program. Upload screenshots and images of key pages to support accompanying summary. Additionally, include brief instructions on how to download the application.

 

Social Media

Use of social media, including Facebook, Twitter, LinkedIn, Google+, Pinterest, etc. as part of a public relations program to communicate, influence, share information, or build brand awareness with constituent groups. Include screen grabs or copies of key pages to support your summary. Additionally, include the website URL for external sites.

  1. Associations/Nonprofits/Education
  2. Corporate/Business - Business-to-Business
  3. Corporate/Business - Business-to-Consumer
  4. Government

 

Speeches

Upload text of speech along with a one-page summary. Summary should include information about the audience, purpose of speech and any documented results against the stated objectives. Speech content must be written entirely or substantively by entrant, and not merely pitched.

 

Video Programs

Pre-produced videos distributed online or offline to inform target audiences of an event, product, service, issue or organization. Entries may consist of an edited video and/or edited sound bites to provide a reasonable representation. Summary should include documentation of results that support stated objectives.

  1. Associations/Nonprofits/Education
  2. Corporate/Business - Business-to-Business
  3. Corporate/Business - Consumer Products
  4. Corporate/Business - Consumer Services
  5. Corporate/Business - Industry: Healthcare
  6. Corporate/Business - Industry: Entertainment
  7. Corporate/Business - Industry: Sports
  8. Corporate/Business - Sustainability/Environmental
  9. Corporate/Business - Industry: Technology
  10. Corporate/Business - Industry: Travel, Tourism, Hospitality
  11. Government

 

Webcasts

Media files distributed over the Internet using streaming media technology. May be live or recorded. Submit summary and upload or provide YouTube/Vimeo links of the webcast, as well as the actual site URL.

 

Websites

Use of a website as part of a public relations program. Include screen grabs or copies of key pages to support your summary. Additionally, include the website URL for external sites. Online media rooms should be for media only.

  1. Internal/Intranet
  2. External/Public
  3. Online Media Room

 

Word-of-Mouth

Tactics that get key audiences talking or provide an avenue for conversation through the use of different techniques, such as viral marketing, sampling programs, loyalty programs, etc.

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